French Connection UK: Manifesto

The art of Man.

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Editor's Pick

Poke London launched, The Manifesto, a manly man's blog to help promote FCUK's Men's Collection, coinciding with Fallon London's new brand campaign, a parody of classic French cinema featuring iconic spokespeople, "Man" and "Woman."

Poke was asked to create the online voice for the campaign's "Man" and came up with this blog, which features contests and instructions on the art of man, compiled by an editorial team hailing from Vice, The Face and The Juke.

One of the first challenges featured dares men to charm women on ChatRoulette contest, promising them an FCUK voucher worth 250 pounds if they succeed.

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Mar 03, 2010
Poke London
French Connection UK
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