French Connection UK: Youtique

FCUK brings fashion tips and shopping into one experience.

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Clothing retailer FCUK tapped Poke London to create Youtique, a direct sales channel on Youtube featuring stylist Louise Roe. Roe doles out fashion tips in annotated videos that allow consumers to directly purchase the featured items through contextual links to the frenchconnection.com website, providing for a streamlined user experience.

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About

Credits
Date
Sep 29, 2010
Agency:
Poke London
Client:
French Connection UK
Agency:
Poke London
Category
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