French Lottery Hands Out Gloves That Force You to Cross Your Fingers for Luck

BETC Paris Promos Super Lotto With Fun Giveaway

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Editor's Pick

BETC Paris and the French National Lottery make giveaways both fun and functional with "Lucky Gloves." The campaign handed out 10,000 gloves to cold passersby in Paris -- but the gloves had the index and middle finger stitched together so people had to cross their fingers while wearing them. For luck, of course.

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Feb 26, 2014
BETC Paris
Agency Management:
Marielle Durandet
French National Lottery
Agency Management:
Francois Brogi
Agency Management:
Quentin Derviso
Agency Management:
Lucile Le-Goallec
Exec. Creative Director:
Stephane Xiberras
Creative Director:
Olivier Apers
Adrian Skenderovic
Art Director:
Alphons Conzen
Exec. Producer:
Hugo Diaz
Annick Audoux
Sarah Belhadj
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