Creativity

French Lottery Hands Out Gloves That Force You to Cross Your Fingers for Luck

BETC Paris Promos Super Lotto With Fun Giveaway

Published on Feb 26, 2014

Editor's Pick

BETC Paris and the French National Lottery make giveaways both fun and functional with "Lucky Gloves." The campaign handed out 10,000 gloves to cold passersby in Paris -- but the gloves had the index and middle finger stitched together so people had to cross their fingers while wearing them. For luck, of course.

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About

Credits

Date
Feb 26, 2014
Agency:
BETC Paris
Agency Management:
Marielle Durandet
Client:
French National Lottery
Agency Management:
Francois Brogi
Agency Management:
Quentin Derviso
Agency Management:
Lucile Le-Goallec
Exec. Creative Director:
Stephane Xiberras
Creative Director:
Olivier Apers
Copywriter:
Adrian Skenderovic
Art Director:
Alphons Conzen
Exec. Producer:
Hugo Diaz
Producer:
Annick Audoux
Producer:
Sarah Belhadj

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