Frikis@Svettis: #friskissthlm Instagram Campaign

Pump iron, promote your gym.

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Gym-goers at Sweden's Friskis&Svettis health club, a nonprofit associated owned by all of its members were the fuel behind this recent social media campaign out of Volt Stockholm. The agency created the hastag @friskissthlm and asked members to shoot themselves on Instagram during their workouts. Participants would then see themselves, or their gym buddies, all over the streets of Stockholm in actual outdoor ads, driving even more sharing through social media.

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Feb 26, 2013
Art Director:
Jorgen Berglund
Petter Nylind
Final Art:
Asa Stjarnquist
Production Manager:
Louise Wallgren
Project Manager:
Magnus Tengzelius
In the Cold
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