Frito-Lay (Colombia): Why Not Now?

How do you sell salty snacks in Colombia? Ordinarily, not this way, according to CD Juan Jose Posada at BBDO's Bogota office. These Margarita chips studies in surrealism are designed for Shock magazine, which Posada calls "a

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How do you sell salty snacks in Colombia? Ordinarily, not this way, according to CD Juan Jose Posada at BBDO's Bogota office. These Margarita chips studies in surrealism are designed for Shock magazine, which Posada calls "a Colombian sort of Rolling Stone aimed at teens. As for the brief, the strategy is to find new occasions for snack consumption
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About

Credits
Date
Aug 22, 2005
Client:
Frito-Lay (Colombia)
CD/Copywriter:
John Forero
CD/Art Director:
Juan Jose Posada
Copywriter:
Fernando Redondo
Copywriter:
Norma Salazar
Art Director:
Fernando Redondo
Illustrator:
Fernando Redondo
Agency:
Sancho BBDO
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