Creativity

Stop Motion and a Gigantic Mango Meet Bollywood in This Quirky Ad for Frooti

Animated Ad Is at Center of Rebrand for Indian Juice Drink

Published on Mar 30, 2015

Editor's Pick

This ad for Indian fruit drink Frooti combines stop motion animation with Bollywood, and a giant mango to make an ad that's certainly memorable for the category. In the spot, from Special Guest in collaboration with design firm Sagmeister & Walsh, a crowd of miniature people find a gigantic mango and try unsuccessfully to turn it into a drink.

Finally a miniature version of Bollywood star and longtime Frooti spokesman Shah Rukh Khan arrives on the scene; he encourages everyone to sing, and the mango is transformed into a giant Frooti bottle. The ad ends with the real-life Khan enjoying the product. 1stAveMachine director Marc Reisbig and Stoopid Buddy Stoodios were responsible for the animation.

The spot kicks off a rebrand of Frooti that will also include experiential, out of home, logo development, new packaging, a new website, and print and social media.

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About

Credits

Date
Mar 30, 2015
Agency:
Special Guest
Client:
Frooti
ECD/Partner (Sagmeister & Walsh):
Jessica Walsh
Agency:
Sagmeister & Walsh
ECD/Partner (Sagmeister & Walsh):
Stefan Sagmeister
Co-founder/ECD (SpecialGuest):
Aaron Duffy
Business Director:
Ashley McGee
Creative Director/Copywriter:
Jonathan Emmerling
Creative Development:
Edward Choi
Creative Development:
Chloe Corner
Production Company:
1st Ave Machine
Director:
Marc Reisbig
EP/Partner:
Sam Penfield
EP:
Melinda Nugent
EP:
Garrett Braren
Producer:
Leanne Amos
Head Of Production:
Lisanne McDonald
Associate Producer:
Christina Jang
VFX Director:
John Loughlin
Editor:
Jonathan Vitagliano
Compositor:
Chris Russo
Colorist:
Seth Ricart/Ricart and Co.
Music Composer and Supervisor:
Amit Trivedi
Animation/Post-Production/Online:
Stoopid Buddy Stoodios
Executive Producer:
John Harvatine IV
Executive Producer:
Eric Towner
Executive Producer:
Matt Senreich
Executive Producer:
Seth Green
Supervising Producer:
Janet Dimon
Producer:
David Brooks
Line Producer:
Barb Cimity
Production Manager:
Mario De Jesus
Director of Photography:
Helder Sun
Animation Director:
Harry Chaskin
Animator:
Matt Manning
Animator:
Alfonso Estrada
Director of Character Fabrication:
Tennessee Norton
Character Fabricator:
Tommy Keiser
Editor:
Jenny McKibben
VFX Lead:
Jack Hamilton

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