Stop Motion and a Gigantic Mango Meet Bollywood in This Quirky Ad for Frooti

Animated Ad Is at Center of Rebrand for Indian Juice Drink

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This ad for Indian fruit drink Frooti combines stop motion animation with Bollywood, and a giant mango to make an ad that's certainly memorable for the category. In the spot, from Special Guest in collaboration with design firm Sagmeister & Walsh, a crowd of miniature people find a gigantic mango and try unsuccessfully to turn it into a drink.

Finally a miniature version of Bollywood star and longtime Frooti spokesman Shah Rukh Khan arrives on the scene; he encourages everyone to sing, and the mango is transformed into a giant Frooti bottle. The ad ends with the real-life Khan enjoying the product. 1stAveMachine director Marc Reisbig and Stoopid Buddy Stoodios were responsible for the animation.

The spot kicks off a rebrand of Frooti that will also include experiential, out of home, logo development, new packaging, a new website, and print and social media.

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About

Credits
Date
Mar 30, 2015
Agency:
Special Guest
Client:
Frooti
ECD/Partner (Sagmeister & Walsh):
Jessica Walsh
Agency:
Sagmeister & Walsh
ECD/Partner (Sagmeister & Walsh):
Stefan Sagmeister
Co-founder/ECD (SpecialGuest):
Aaron Duffy
Business Director:
Ashley McGee
Creative Director/Copywriter:
Jonathan Emmerling
Creative Development:
Edward Choi
Creative Development:
Chloe Corner
Production Company:
1st Ave Machine
Director:
Marc Reisbig
EP/Partner:
Sam Penfield
EP:
Melinda Nugent
EP:
Garrett Braren
Producer:
Leanne Amos
Head Of Production:
Lisanne McDonald
Associate Producer:
Christina Jang
VFX Director:
John Loughlin
Editor:
Jonathan Vitagliano
Compositor:
Chris Russo
Colorist:
Seth Ricart/Ricart and Co.
Music Composer and Supervisor:
Amit Trivedi
Animation/Post-Production/Online:
Stoopid Buddy Stoodios
Executive Producer:
John Harvatine IV
Executive Producer:
Eric Towner
Executive Producer:
Matt Senreich
Executive Producer:
Seth Green
Supervising Producer:
Janet Dimon
Producer:
David Brooks
Line Producer:
Barb Cimity
Production Manager:
Mario De Jesus
Director of Photography:
Helder Sun
Animation Director:
Harry Chaskin
Animator:
Matt Manning
Animator:
Alfonso Estrada
Director of Character Fabrication:
Tennessee Norton
Character Fabricator:
Tommy Keiser
Editor:
Jenny McKibben
VFX Lead:
Jack Hamilton

See more credits

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