Creativity

Fruit of the Loom: Fruit Guy Fans

A comfortable pair of undies can be like sweet, sweet music to your ears—or maybe that's just the latest campaign from Fruit of the Loom, starring those conspicuous Fruit Guys in a series of music video-style spots. Lyrics, download

Published on Aug 28, 2006

Editor's Pick

A comfortable pair of undies can be like sweet, sweet music to your ears—or maybe that's just the latest campaign from Fruit of the Loom, starring those conspicuous Fruit Guys in a series of music video-style spots. Lyrics, downloadable MP3s and the videos themselves for sonorous ballads like "You Can't Overlove Your Underwear" can be sampled at a website created by interactive agency Click Here, along with exclusive "making of the video" footage for the artfully directed "Blue." Visitors can also pluck bios of the individual fruits/band members, as well as cast their votes for the Fruit Guys to be crowned America's Favorite Advertising Icons at this year's Advertising Week in the Big Apple.

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About

Credits

Date
Aug 28, 2006
Agency:
Click Here
Client:
Fruit of the Loom

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