Fruit of the Loom's 'Professionals Collection' Gives You the Look of Success, Without All the Discomfort

Because Couch Potatoes Deserve Style Too

By Ann-Christine Diaz. Published on Nov 17, 2015

Editor's Pick

Worried about looking like too much of a couch potato while you're sitting around watching football and stuffing your face with chips? Fruit of the Loom has your back, with the Professionals Collection, a new line of menswear that will bring a bit of polish to your lounging.

The limited edition line of sweats look everything but with "high-end"-looking suits and leisurewear, made in comfy fleece material. Along with its agency Crispin Porter & Bogusky, Fruit of the Loom printed sweats fabric with three styles: Business Time, Country Clubber and Trail Blazer. Business Time is a comfy version of the classic pinstripe grey suit, Country Clubber (seen in the video here) features a pink polo and accompanying periwinkle sweater while Trail Blazer includes a checked sportcoat and complementary magenta bowtie and pocket square. See more images of the line here.

The limited pieces were created to gauge consumer interest in potential new products and raise awareness of the brand's everyday fleecewear. The brand is encouraging consumers to share their thoughts of the new products on social media with the hashtags #ProfessionalsCollection and #NeedThisSweatsuit.

We're wondering why Fruit of the Loom held out on releasing these sweats now, when they would have been ideal Halloween looks for dads looking to brave the Fall chill alongside their kids during trick or treating. But no worries, they'd make awesome stocking stuffers too.

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Nov 17, 2015
Fruit of the Loom
VP/Chief Creative Officer:
Ralph Watson
ACD/Art Director:
Nic Buckingham
Brett Dixon
Peter Knierim
Art Director:
Stephanie Del Rosal
Kayla Nixdorf
Executive Director of Content Production:
Rupert Samuel
VP/Executive Integrated Production, Video:
Aymi Beltramo
JR. Producer, Video:
Rachel Noonan
JR. Producer, Video:
Jake Burnett
Sr. Integrated Producer:
Dan Corken
Production Company:
Plus Productions
Brig White
Executive Producer and Director of Live Production:
Kesshann Cortez
Mike Immerman
VFX Company:
Method Studios
Flame Artist:
Claus Hansen
Julia Paskert
Executive Producer:
Robert Owens
Zach Puetzer @Whim
Telecine Artist:
Stefan Sonnenfeld
Telecine Producer:
Rhubie Jovanov
Mix Company:
Lime Studios
Audio Engineer:
Matt Miller
Asche & Spencer
Music Composer:
Matthew Ellis
Music Composer:
Music Producer:
Emilee Booher
Beacon Street
Group Strategy Director:
David Burg
Group Director, Planning:
Dean McBeth
Bethany Lechner
EVP/Managing Director:
Danielle Whalen
Agency Group Account Director:
Michael Chase
Content Supervisor:
Tara Delaney
Content Manager:
Tracy Sarli
Associate Social Director:
Stacy Feehery
Social Supervisor:
Jillian Hart
Community Manager:
Katie Souther
Integrated Asset Producer:
Eva Hunter
Printing Vendor:
Nationmade Agency
Chris Callaway
Art Producer:
Lindsey Linkow
Photographer, Integrated Production:
Mike Olmsted
Associated Media Director:
Craig McDowell

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