Fruit of the Loom's Pitchman Rides a Grizzly and Shaves With a Hatchet to Prove Product Softness

Funny Spot Promotes Its EverSoft Tee

Published on

Editor's Pick

A new commercial from Fruit of the Loom centers around the idea that, if the spot's protagonist is going to pitch its new EverSoft Tee, he's going to have to prove he's a manly man in order to do so.

He goes to some extreme lengths to prove this, including riding on a grizzly bear, bustiing through a brick wall, self-tattooing and shaving with a hatchet. "You don't have to be a softie to love how soft it is," concudes the end-line.

The spot, by CP&B Boulder, was directed by Benjamin Weinstein at Smuggler L.A. It began airing on TV during March Madness coverage.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Mar 17, 2017
Crispin Porter + Bogusky
Fruit of the Loom
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age