Times Square's 'Naked Cowboy' Now Wears Fruit of the Loom Underwear

CP&B Gets Street Performer to Change Up His Undies

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Street performer "Naked Cowboy," the almost-nude man who hangs out in Times Square with a strategically-placed guitar, has ditched his briefs in favor of Fruit of the Loom Boxer Briefs, thanks to a clever stunt via CP&B.

The Cowboy -- who has officially sold out -- hung out in Times Square handing out free underwear samples and posing with fans (photos were, of course, posted real-time onto the NASDAQ tower).

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About

Credits
Date
May 14, 2014
Agency:
CP+B
Client:
Fruit of the Loom
Category
Latest Creativity News on Ad Age

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