Creativity

Fruit Roll-Ups: Jeremy Lin Jersey

All you can eat Linsanity.

Published on May 04, 2012

Editor's Pick

So apparently, Knicks star Jeremy Lin is really into snacks of the fruity kind, so Saatchi & Saatchi New York presented him with this delectable present-a jersey made entirely out of Fruit Roll-Ups and Fruit by the Foot. Lin Tweeted his gratitude for the gift, which required 50 boxes of General Mills' Roll-Ups and 30 of Fruit by the Foot.

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About

Credits

Date
May 04, 2012
Agency:
Saatchi & Saatchi New York
Chief Creative Officer:
Con Williamson
Client:
Fruit Roll-Ups
Creative Director:
Justin Ebert
Creative Director:
Alex Lea
Producer:
Sheldon Levy

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