Creativity

Fruitsnackia: Snackulator

Make your own snack character.

Published on Jan 23, 2013

Editor's Pick

Kids can create their own Snack character and have the chance for it to be featured in a commercial, with the Fruitsnackia Snackulator, a new addition to General Mills brand Fruit Snacks' Fruitsnackia web experience. Created by Saatchi & Saatchi New York, the feature let you design your character's looks (with added sound effects), interact with it online, and enter the competition to be featured in the ad (subject to a public vote).

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Credits

Date
Jan 23, 2013
Agency:
Saatchi & Saatchi New York
Chief Creative Officer:
Conway Williamson
Client:
Fruitsnackia
Executive Creative Director:
Tom Eslinger
Creative Director:
Justin Ebert
Creative Director:
Alex Lea
Lead Designer:
Mike Foran
Designer:
Johnny Birmingham
Copywriter:
Catherine Johns
Managing Director:
Brent Smart
Management Director:
Emily Wilcox
Account Executive:
Caroline Engram
Director of Integrated Production:
Kedma Brown
Integrated Producer:
Sharon Shang
Integrated Producer:
Leslie Raymond
Lead Technologist:
Steve Nowicki
Lead UX Designer:
Michael Thibodeau
Production Partner:
PUNY
Partner, Creative Director:
Shad Petosky
Partner, Creative Director:
Vincent Stall
Producer:
Kristoffer Knutson
Developer:
Donn Ha
Developer:
Andrew Norell
Developer:
Jana Pimpo
Developer:
Dave Salmela
Designer:
Dave Hagen
Designer:
Jeremy Sengly
Animator:
Eyo Peters
Animator:
Victor Courtright
Creative Production Partner:
Buck
Associate Creative Director:
Michael Sullivan
Associate Creative Director:
Russell Berland

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