Creativity

Full Tilt Poker: We Play

In addition to Errol Morris-directed TV spots, WongDoody's global branding campaign for Full Tilt Poker features more than a dozen print ads, shot by Joel Lipton (JoelLipto

Published on Mar 05, 2007

Editor's Pick

In addition to Errol Morris-directed TV spots, WongDoody's global branding campaign for Full Tilt Poker features more than a dozen print ads, shot by Joel Lipton (JoelLipton.com), with an ace in the hole in the form of inventive typography. Featuring Full Tilt stars like Chris "Jesus" Ferguson (seen in this lead ad), the work takes serious aim at the poker connoisseur. "Traditional poker marketing has aligned the game with the glitzy Las Vegas lifestyle," says ECD Tracy Wong, who notes that the campaign is shot in "timeless" black and white. "But that perception doesn't ring true for genuine poker players. 'We Play' positions Full Tilt Poker as the curator of true poker, rather than just another site that exploits the game's current popularity."

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About

Credits

Date
Mar 05, 2007
Executive Creative Director:
Tracy Wong
Creative Director:
Chris Ribeiro
Art Director:
Eric Goldstein
Copywriter:
Eric Helin
Photographer:
Joel Lipton
Client:
Full Tilt Poker
Agency:
Wongdoody Los Angeles

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