Thoughts of death can be, well, morbid, which is probably why funeral homes seem loath to advertise on television. Lisbon-based ad agency BAR, however, tackles the topic in a way that might keep viewers from touching that dial.
The online ad, for Funeraria Funalcoitao, a Portuguese funerary service provider, approaches the subject in a celebratory way, reminding those watching that a burial is a tribute. Funeral-goers carry a pleased-looking corpse in an acrobatic and confetti-filled procession, giving a decidedly light air to the typically grim topic. "You can't refuse anything to a dead man," the voiceover says, backed by a triangle dinging gleefully on a whimsical track.
The ad debuted online last month and as web popularity grew, so did the media attention -- the clip has since aired in national news segments in Portugal.
- A sad and dramatic procession is transformed into a moving tribute. After all, this is what the dead man wanted.
- Feb 12, 2014
- BAR Lisbon
- Creative Director (15 Letters):
- Diogo Anahory