FunDeMental: Eerie Sound Design Ads

A trade campaign for a Frankfurt sound design company with the offbeat name of FunDeMental makes freaky use of stock photos in a way that might prick up the ears of, say, Michael Jackson. Do the strange alterations on the male ears (see the PDF) repr

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A trade campaign for a Frankfurt sound design company with the offbeat name of FunDeMental makes freaky use of stock photos in a way that might prick up the ears of, say, Michael Jackson. Do the strange alterations on the male ears (see the PDF) represent, maybe, waveforms? While the woman's ear is intended to suggest something akin to the f-holes of a string instrument? No, forget it, nothing like that. "The ears stand for pure sound design," says Y&R Germany CCO Christian Daul. "It's tricky to make sound design visible, but the perception of FunDeMental's special sounds and their technical visualization in music software inspired us to give the ears this very special look."
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About

Credits
Date
Jan 20, 2005
Client:
FunDeMental
Creative Director:
Christian Daul
AD/Digital Post:
Maja Milosevic
Producer:
Marion Lakatos
Agency:
Young & Rubicam Frankfurt
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