To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in.

Fuse: Reprogram

Fuse has a new copy-intensive poster series that, at first glance, seems rather esoteric for a demo of semi-literates with the collective attention span of a gnat. But when you actually try to read them, you realize they're composed of wordbites that

Editor's Pick
Fuse has a new copy-intensive poster series that, at first glance, seems rather esoteric for a demo of semi-literates with the collective attention span of a gnat. But when you actually try to read them, you realize they're composed of wordbites that are perfect for today's ADD-addled youth market. "It's not classic long copy in the 'David Ogilvy linear persuasion' sense
Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Apr 07, 2005
Client:
Fuse
Creative Director:
Jason Gaboriau
Creative:
Jason Gaboriau
Creative:
Kristin Rumble
Creative:
Doug Cameron
Agency:
Amalgamated
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Subscribe Now

Become a Member of Ad Age