Creativity

Fusian Noodles: Fists of Fusian

A crowdsourced Kung Fu movie.

Published on Sep 11, 2012

Editor's Pick

In Australia, food company Maggi invited consumers to write their own subtitles to a Kung Fu movie on Facebook, in an attempt to differentiate its new Asian noodle brand Fusian. It bought a Kung Fu film in Mandarin, broke it down into episodes, and invited readers to crowdsource the subtitles, as well as vote for their favorite clips to drive the storyline of "Fists of Fusian." The campaign, by MercerBell Sydney, has had over one million viral views during its first few weeks.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Sep 11, 2012
Agency:
MercerBell
Client:
Fusian Noodles
ECD:
David Bell
CD:
Carmela Soares
Art Director:
Ben Ient
Copywriter:
David Barton
Designer:
Rodolfo Sarno
Designer:
Dan Fowler
Editor:
Joe Harper
Sound:
Smith & Western

Tags

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.