Creativity

Ahead of Republican Debate, This Campaign Issues a Rallying Cry to Detroit

Fusion's Campaign Includes Questions Printed on Riot Shields

By Alexandra Jardine. Published on Mar 02, 2016

Editor's Pick

Today (March 3) will see four Republican presidential candidates taking part in a debate in Detroit, a city where minorities are the majority. The event has sparked an effort by Fusion, a media company serving young, multicultural audiences, to create a rallying campaign, #CallingAllVoices, aimed at giving a voice to the under-represented.

The campaign, created by SS+K, will include the video seen here, which is running on social platforms, as well as several on-site installations scattered throughout downtown Detroit, including chalkboards and over 50 riot shields with questions on them. They include: "How will you fix the injustice in the justice system?" "Why are Detroit's police stations closing when crime rates are climbing?" and "Why have 179 people already been killed by cops in 2016?"

The campaign will culminate with a live event near the debate site from 7:00pm to midnight tonight. Check out Fusion's Twitter feed for details.

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About

Credits

Date
Mar 02, 2016
Agency:
SS+K
CD:
Armando Flores
Client:
Fusion
AD:
Malika Reid
Writer:
Margaret Webber
CCO:
Bobby Hershfield
Director of Production:
John Swartz
Executive Producer:
Craig von Wiederhold
Producer:
Christopher McLallen
Account Director:
Will Flood
Account Supervisor:
Gisell Galan
Account Coordinator:
Jason Fishkin
Strategy:
Melissa Feldsher
Strategy:
Claudia Cukrov
Production Company:
ApK.nyc
Director:
Charles A. Mysak
Founder/Executive Producer:
Daniel Navetta
DOP:
Brendan Banks
Producer:
Anna Marie Pitman
Casting:
Janet Pound
Casting:
Kathy Mooney
Edit and Post Production:
Ringside Creative
Editor:
Brad Muckenthaler
Colorist:
Eric Maurer
Audio Engineer:
Jay Scott
Facility Producer:
Alison Collins
Music:
Tone Farmer

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