FX Network: The Dexter Hit List

Following its clever, controversial "Dexter Treament" viral effort to promote FX's U.K. broadcast of the first season of the hit show, London digital agency Ralph is back at it again in time for the network's season two premiere of <

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Following its clever, controversial "Dexter Treament" viral effort to promote FX's U.K. broadcast of the first season of the hit show, London digital agency Ralph is back at it again in time for the network's season two premiere of Dexter with a different type of way to instill some fear in your friends.

With the "Dexter Hit List", participants can hold their own custom press conference about a Dexter-like copycat killer stalking the U.K. in which Scotland Yard fields questions and answers them based on certain information you enter. After typing in your name, email address and uploading a headshot of yourself, you then enter your friend's full name, age group, type of profession and choose from a series of reasons as to why you chose your target (spanning everything from their bad taste in music to Facebook obsession to lack of skill in bed).

One can then preview the press conference before sending off, where journalists and detectives begin their Q+A session that corresponds with your entries. All the while, a projection screen behind the policemen depicts news footage from crime scenes, a piece of scrap paper that's basically a hit list with your friend's name being the last one not scratched off, and then the pic of your uploaded mug that appears when the detective is asked who they believe their prime suspect to be.
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About

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Date
Jul 09, 2008
Client:
FX
Agency:
Ralph
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