Creativity

Gainomax: Tactics

Bananas are for monkeys.

Published on Aug 31, 2012

Editor's Pick

Most people in Sweden eat a banana after a workout. That just sucks, especially if you're Gainomax, a post-sweat session recovery drink. Saatchi & Saatchi Stockholm bring back the "Bananas Are For Monkeys" tagline it introduced back in 2006 with this gruesome, horror movie commercial -- but with a completely fresh spin.

The new set of commercials -- shot in an unsteady, docu-style format introduces the "Monkeys," a football team that always eats bananas after their practices and games. Obviously, it doesn't work out too well for the team or its cheerleaders, who aren't exactly the sharpest tools in the shed. While the 2006 format was a creative stroke of brilliance, these new spots hold their own quite well, and might be a little bit more palatable and convincing. Check out all five on the right.

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About

Credits

Date
Aug 31, 2012
Agency:
Saatchi & Saatchi Stockholm
Client:
Gainomax
Copywriter:
Amalia Pitsiava
Art Director:
Gustav Egerstedt
Production Company:
Hobby Film
Director:
Oskar Bard

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