Stop! Dragon Overhead at the Las Vegas Luxor

HBO hypes up new 'Game of Thrones' season

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The dragon shadow -- previously used by HBO's Game of Thrones in an arresting New York Times print ad -- is back, this time appeaaring inside the obelisk at the Luxor in Las Vegas. The shadow is stretched across the pyramid, and is part of a Luxor takeover by the show that includes banners, pillow-toppers and themed key cards for rooms. Hat tip to Vegas Inc.

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Date
Mar 25, 2013
Client:
Game of Thrones
Category
Latest Creativity News on Ad Age

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