Gang Chewing Gum: Chewable Pencil 3

Thoughtful chewing.

Published on May 21, 2012

Editor's Pick

Chewing gum gets an upgrade with this brilliant product design stunt out of ageisobar Sao Paulo for Gang Chewing Gum. Recognizing that in moments of despair or deep thought, people are likely to chew on the end of their pencils, he agency created 5,000 'chewable pencils' and distributed them in schools in Sao Paulo. The activation began in March and continues, in perfect time for the Brazilian school system's exam season in May and June. It was so successful that Gang is considering making it a real product. Check out more pictures at right.

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May 21, 2012
ageisobar Sao Paulo
Gang Chewing Gum
Creative Director:
Carlos Domingos
Henrique Mattos
Cristiano Rodrigues
Daguito Rodrigues
Graphics Producer:
João Lima

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