Gap: 1969 Denim Studio Overview

Behind the threads.

Published on Aug 01, 2011

Editor's Pick

After bringing on board new agency Ogilvy & Mather and new CMO, Seth Farbman, former Ogilvy Senior Partner/Worldwide Managing Director, Gap finally unveils its new campaign, which focuses on the brand's 1969 denim line. The brand tapped a journalist and trendspotting blog Cool Hunting to spend time at the brand's L.A. 1969 denim studio to find material for more than 30 videos that will be seeded in various online outlets, including Hulu, Daily Candy, ShopStyle and Refinery 29. The campaign also includes print ads that will run in mags like Vogue, Men's Health and Lucky, as well as a foodie-friendly component, "Pico de Gap," a taco truck that will sell $1.69 tacos--or give them free to Gap-wearers.

Read the full story on the new Gap campaign here.

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Aug 01, 2011
Ogilvy & Mather
John Seifert
Chief Creative Officer:
Steve Simpson
Executive Creative Director:
Walt Connelly
Creative Director:
Michael Paterson
Creative Director:
Jason Marks
Sam Mazur
Amy Thomas
Art Director:
Sun An
Art Director:
Sally Kim
Art Director:
Eddie Shieh
Creative Partner:
Mutt Industries
Executive Director of Creative Technology:
Jordan Berkowitz
Director of Production:
Patti McConnell
Manager of Art Buying:
Cindy Rivet
Executive Producer:
Peter Bassett
Senior Content Producer:
Elizabeth Lucas
Content Producer:
Sharon Mendelow
Content Producer:
Jessica Fiore
Content Producer:
Leslie D'Acri
Associate Director of Print Production:
Bianca Lau
Digital Producer:
Jessica Gueco
Digital Producer:
Veronica Oleynik

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