Creativity

Gap: 1969 Stream

Gap arrives on the iPad.

Published on Apr 06, 2010

Editor's Pick

AKQA just released the new Gap iPad app, 1969 Stream, featuring exclusive content from Gap designers, fashion mavens and entertainment talents, including a music video from Truth & Salvage Co for "Them Jeans," and video starring Project Runway designer Jay Sario, who fits customers in Gap denim at the brand's 1969 Jeans Shop in West Hollywood. Also featured are Gap's recent press coverage and head designer Patrick Robinson's Twitter feed.

The content is completely integrated with mobile shopping, with all items tagged for instant purchase or sharing with friends. Users can also find the nearest Gap store with the app's geo-locater.

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About

Credits

Date
Apr 06, 2010
Agency:
AKQA San Francisco
Client:
Gap
Creative Director:
Shira Bogart
Head of Mobile Technology:
Sebastien Rousseau
Art Director:
Hideki Owa
Copywriter:
Miranda Maney
Designer:
Josh Gross
Associate Designer:
Jonathan Leachman
Management Supervisor:
Victoria Graham
Programmer:
Simon Whitty
Programmer:
Joseph Wee

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