The key to a child's modeling future may rest in his parents' pockets now that Gap has released a new iPhone app for its annual Casting Call campaign. The effort, which has been running for five years, asks parents to submit their children's little mugs, for a chance to land them in the babyGap or GapKids ad campaigns.
Deadline for submissions is October 24. Judges will pick four grand prize winners out of twenty finalists. The winners will appear in Gap window campaigns nationwide and each receive a $1,000 Gap gift card. The general public will also select a fan favorite, who will earn a $1,000 Gap gift card.