Gap: Casting Call iPhone App

From phone to store window.

Published on

Editor's Pick

The key to a child's modeling future may rest in his parents' pockets now that Gap has released a new iPhone app for its annual Casting Call campaign. The effort, which has been running for five years, asks parents to submit their children's little mugs, for a chance to land them in the babyGap or GapKids ad campaigns.

Deadline for submissions is October 24. Judges will pick four grand prize winners out of twenty finalists. The winners will appear in Gap window campaigns nationwide and each receive a $1,000 Gap gift card. The general public will also select a fan favorite, who will earn a $1,000 Gap gift card.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Sep 30, 2010
Client:
Gap
Category
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. View all Newsletters

Become a Member of Ad Age