Creativity

Gap: Fatherly Love

Happy holiday love.

Published on Nov 13, 2012

Editor's Pick

Peterson Milla Hooks bows this lovely, lively holiday campaign for the Gap, "Love Comes in Every Shade, featuring an assortment of love couplings. A stylish film running online in the U.S. and on broadcast outside the States accompanies colorful print ads featuring some famous celebrity pairings, including actors Michael J. Fox and Tracy Pollan, representing "True Love," musician Rufus Wainwright and artistic director Jorn Weisbrodt, who stand for "Married Love" and "Fatherly Love" figures rapper Nas and his famous blues musician pop, Olu Dara. The ads and film were shot by director/DP Peggy Sirota.

Said Gap CMO Seth Farbman in a statement, "Their personal relationships help remind us that every family is unique and often goes beyond just those we're related to--it also includes the people we share our lives and deepest passions with. This campaign celebrates these diverse, optimistic views on family and the many forms love can take."

The marketer has not shied about celebrating all kinds of unions, as seen in this billboard it ran earlier this year in California.

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About

Credits

Date
Nov 13, 2012
Agency:
Peterson Milla Hooks
Chief Marketing Officer:
Seth Farbman
Client:
Gap
Director/DP:
Peggy Sirota
Music Company:
Nylon Studios

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