Gap: Gauntlet

It's Gap and Wieden & Kennedy's Latest Famous Filmmaker Collaboration

Published on

Editor's Pick

Gap releases a second installment of spots for its "Dress Normal" campaign. Earlier this fall the brand launched the effort with David Fincher's intriguing black and white ads that dropped viewers into the midst of cryptic storylines.

Now, the brand injects a little more color into the campaign with a series of holiday vignettes capturing quirky revelers. Directed by Sofia Coppola of The Directors Bureau ("The Bling Ring," "Lost in Translation," '"Marie Antoinette"), they feature a tiny carol crooner, a pinball diehard, a misletoe lurker and a girl returning home for the holidays--to find herself swarmed by loving relatives. Tagline reads: "You don't need to get them, to give them Gap."

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Oct 29, 2014
Wieden & Kennedy
Sofia Coppola
Production Company:
The Directors Bureau
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age