Creativity

Gap: Project Reindeer - The Shortest Distance Winner

Rudolph makes shopping a lot more fun.

Published on Dec 16, 2010

Editor's Pick

A herd of live reindeer are behind the latest holiday promotion from The Gap, created out of AKQA. Eight different reindeer equipped with GPS technology created out of Deeplocal will participate in challenges over five days, including who moves the shortest distance to the slowest. Whichever animal wins will trigger a unique in-store deal for the consumer. For example, Emma the reindeer won the "shortest distance contest" today, giving consumers 40% off their entire purchase if they say Emma40 at the register.

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About

Credits

Date
Dec 16, 2010
Agency:
AKQA
Client:
Gap
Technology Developer:
Deeplocal
Agency:
AKQA

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