A new spot from the Gap and Mekanism promotes the retailer's denim recycling initiative.
From October 6 to 20, jeans wearers can recycle their spent pants at Gap stores in the U.S. and Canada and get a discount on new 1969 jeans. Gap's social media fans can get an extra 10 percent off through Gap's Facebook Fan Page.
The used denim will be converted into insulation - UltraTouch Natural Cotton Fiber Insulation - and donated to communities in need.
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