Creativity

Gap: Recycle Your Blues - Pants-Formation

Recycle your jeans

Published on Oct 04, 2010

Editor's Pick

A new spot from the Gap and Mekanism promotes the retailer's denim recycling initiative.

From October 6 to 20, jeans wearers can recycle their spent pants at Gap stores in the U.S. and Canada and get a discount on new 1969 jeans. Gap's social media fans can get an extra 10 percent off through Gap's Facebook Fan Page.

The used denim will be converted into insulation - UltraTouch Natural Cotton Fiber Insulation - and donated to communities in need.

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Credits

Date
Oct 04, 2010
Agency:
Mekanism
Client:
Gap
Director:
Tony Benna
Director:
Courtney Booker
Executive Creative Director:
Tommy Means
Executive Producer:
Jason Harris
Producer:
Amy Gatzert
Producer:
Nick Read
Director of Photography:
John Behrens
Editor:
Courtney Booker
Effects:
Courtney Booker

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