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Gap: Sprize

A Gap store gets flipped upside down in a promotion for the brand's new Sprize loyalty program.

Editor's Pick

Cossette turned a Gap store on its head to announce Gap's new loyalty program, Sprize. On the program, shoppers who buy Gap products at full price will receive shopping credit for the price difference if if any of their goods go on sale in the following 45 days after their purchase.

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About

Credits
Date
Nov 30, 2009
Agency:
Cossette Vancouver
Client:
Gap
Creative:
Bart Bachelor
Creative:
Bryan Collins
Creative:
Rob Sweetman
Producer:
Wendy Moriarty
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