Creativity

Gap: Styld.by

Styling goes social.

Published on Feb 14, 2012

Editor's Pick

Gap is plunging into social media with Styld.by, a new digital catalog compiled by AKQA that sees it collaborate with six influential fashion and lifestyle blogs.

The site (AKQA's first piece of work since being named Gap's global digital agency of record) lets bloggers from sites such asFabsugar, Refinery29 and Lookbook.nu style key pieces from Gap's Spring 2012 collection in their own way. Every image is designed to be bookmarked, collected and shared through sites such as Pinterest and Facebook, while you can click on the 'looks' to go through to Gap's own website and buy the items.

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About

Credits

Date
Feb 14, 2012
Agency:
AKQA
Client:
Gap

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