Gap: Vote for ________

The Gap has enlisted CAA and AKQA to help develop a web experience that's focused entirely on the importance of voting.

A gallery of videos features everyone from Bill Maher to Mark Cuban to buzz-worthy musical act The Cool Kid

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The Gap has enlisted CAA and AKQA to help develop a web experience that's focused entirely on the importance of voting.

A gallery of videos features everyone from Bill Maher to Mark Cuban to buzz-worthy musical act The Cool Kids describing what matters most to them when voting. Each Gap-attired person's video is accompanied by music and animation to help emphasize their speech.

The second part of the site is comprised of a multitude of virtual vote buttons, each complete with its own slogan and illustration. Visitors can click on any of the buttons, which endorse everything from the presidential candidates to social issues, and embed them on their Facebook page.
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About

Credits
Date
Oct 10, 2008
Client:
Gap
Agency:
CAA
Digital Agency:
AKQA
Production/Animation:
Superfad
Editorial Company:
Final Cut
Editor:
JD Smyth
Executive Producer (Editorial):
Saima Awan
Producer (Editorial):
Kelly Garcia
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