Creativity

Watch a Bunch of Hipsters Fight Over a Craft Beer in this Ad from South Africa

Limited Edition Garagista Launches with a Nod to its Target Audience

Published on Jun 23, 2014

Editor's Pick

Perhaps one of the defining characteristics of the hipster tribe is its love of craft beer. So, to launch new limited edition craft beer brand Garagista in South Africa, agency FoxP2 created this spot in which a bunch of hipsters hijack a truck full of the stuff. Summoned by harmonica, they all stampede after hearing it's limited edition. The spot was directed by music video director Duvan Durand, and there's a definitely music-video like feel to it, along with excellent attention to (hipster) detail.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Jun 23, 2014
Agency:
FoxP2
Client:
Garagista
Production Company:
The Institute
Director:
Duvan Durand
Producer:
Dana Van Vreden
Editor:
Carlos Feyder
Sound Design:
Gerdus Oosthuizen
PR Agency:
Amplicon

Tags

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.