Creativity

Garbergs: Telenor Mobile TV

Swedish wireless carrier Telenor has found an unusual way to push its new mobile TV service, using a site filled with rock star hijinks within a hotel room to tout its 3-month trial and variety of programming.

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Published on Oct 18, 2007

Editor's Pick

Swedish wireless carrier Telenor has found an unusual way to push its new mobile TV service, using a site filled with rock star hijinks within a hotel room to tout its 3-month trial and variety of programming.

A video intro features a mod type in 1967 dancing in his hotel room and subsequently tossing a TV out the window. The video soon segues into 2007, where a punky, denim clad lad opts to toss out a cell phone with mobile TV instead. Soon, the scene shifts to the hip hotel digs, where the rest of the band, as well as band manager and a frustrated hotel staffer waiting for her tip, are lounging to the sounds of catchy electro-pop.

Visitors can click on the "Get Started" button to view the scene unfold. Each individual starting with the staffer are equipped with their own Telenor mobile TV, where one can see different features and functionalities of the service. The table in front of the band manager, also highlights 3G phones from Samsung and Nokia that carry Telenor TV, which includes programming from HBO, Discovery, MTV and more.

And while it's not the kind of hotel room vandalism that would make Keith Moon proud, visitors can click on several not-so-hidden Easter eggs to catch various misdeeds including bending of lamps, destruction of artwork, breaking of chairs and even the plastering of room service dishes into the wall. Move the cursor around until it turns to devil horns to see the PG vandalism.

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About

Credits

Date
Oct 18, 2007
Client:
Telenor
Agency:
Garbergs
Web Director:
Bjarne Melin
Copywriter:
Stefan PagrÃ'©us
Copywriter:
Henning Wijkmark
Art Director:
Sebastian Smedberg
Art Director:
Malin von Werder
Agency Producer:
Anna Adamson
Graphic Designer:
Beatrice Sztanska
Graphic Designer:
Jonas BÃ'¤ckman
Production Company:
Kokokaka
Production Company CD:
Jimmy Herdberg
Video Artist:
Ulf LundÃ'©n
Graphic Artist:
Hugo BergstrÃ'¶m
Flash Developer:
Martin Klasson
Music Director:
Markus Hasselblom
Sound Director:
Jesper Norda
Project Manager:
Monica Harding

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