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Garmin: The Champion of Personal Navigation

The Champion of Personal Navigation made a strong debut in his Super Bowl spot, but those seeking more information about the spandex-clad GPS hero need only navigate over to the Garmin microsite that went live over the weekend. Crafted with the same

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The Champion of Personal Navigation made a strong debut in his Super Bowl spot, but those seeking more information about the spandex-clad GPS hero need only navigate over to the Garmin microsite that went live over the weekend. Crafted with the same "Power Rangers vs. Godzilla" sensibilities as the Fallon-created TV spot (mostly thanks to the '80s-style theme song by former Grim Reaper lead singer Steve Grimmett), the site offers up profiles of the Maposaurus and other "Driving Demons" like the Wirerannosaurus Mess, a music video and extended cut of the spot, and a ton of weird downloads (such as guitar tabs for Grimmett's disturbingly catchy ballad).
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About

Credits
Date
Feb 05, 2007
Group Creative Director:
Brian Tierney
Design/Art Director:
Jason Strand
Copywriter/Art Director:
Mike Haeg
Producer:
David Annis
Video Production:
Jason Striegel
Creative Support:
Alix Johns
Agency:
Fallon Minneapolis
Flash Production:
Blitz
Client:
Garmin
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