Gary Fisher Mountain Bikes: Wheeling Out a Magazine

In search of an alternative to the typical product catalog for Gary Fisher Mountain Bikes, Madison, Wis.-based advertising/design company Planet Propaganda (www.planetpr

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In search of an alternative to the typical product catalog for Gary Fisher Mountain Bikes, Madison, Wis.-based advertising/design company Planet Propaganda (www.planetpropaganda.com) has produced the first issue of a semi-annual magazine it calls "a big, bold mash note to mountain biking." It's actually two books in one
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About

Credits
Date
Oct 28, 2004
Design:
Planet Propaganda
Client:
Gary Fisher Mountain Bikes
Creative Director:
Dana Lytle
Copywriter:
John Besmer
Designer:
Dave Taylor
Photographer:
Emily Shur
Photographer:
Sterling Lorence
Photographer:
Dale Stenten
Photographer:
Steve Milanowski
Photographer:
Dave Delaney
Photographer:
Ken Viale
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