Gatorade Celebrates Its Sports Legacy on Its 50th Anniversary

TBWA Chiat Day Creates a Tribute Reel as the Brand Enters Its 50th Year

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TBWA Chiat Day Los Angeles helps Gatorade celebrate its 50th anniversary with "50," a tribute reel featuring a memorable sports moment for every year the brand has existed.

The spot opens with a nod to the place where it was founded in 1965, as an old-school University of Florida football team counts the first of 50 collective push-ups. The audio carries on into the next 49 athletic highlights -- from the first televised "Gatorade bath" to one of the most legendary NBA slam dunk competitions -- celebrating the sports drinks' support of pro and amateur athletes time and again.

The counting audio disappears momentarily during the 23rd clip, which shows someone sipping Gatorade as its famous 1991 "Be Like Mike" ad and jingle play on a television screen. The ad ends with the University of Florida's modern day Gators football team finishing its fiftieth and final push-up, taking a drink break right before coach says "50 more. Let's do it again."

Viewers can learn more about each iconic highlight from the reel on the interactive YouTube digital extension, created with the help of digital agency VML. More anniversary work and promotional efforts will roll out throughout 2015.

For more on the spot, read the article on adage.com

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About

Credits
Date
Dec 29, 2014
Agency:
TBWA/Chiat/Day Los Angeles
Chief Creative Officer:
Stephen Butler
Client:
Gatorade
Agency:
VML
Executive Creative Director:
Brent Anderson
Creative Director:
Renato Fernandez
Creative Director:
Gustavo Sarkis
Creative Director:
Mark Peters
Associate Creative Director:
Doug Menezes
Executive Producer:
Sarah Patterson
Integrated Producer:
Garrison Askew
Executive Project Manager:
Karen Thomas
Project Manager:
Mark Diaz
Managing Director:
Peter Ravailhe
Brand Director:
Sarah Lamberson
Brand Director:
Simon Nicholls
Brand Manager:
Robyn Morris
Associate Brand Manager:
Ralph Lee
Sports Marketing:
Erika Buder
Account Group Assistant:
Samantha Sabine
Group Planning Director:
Scott MacMaster
Planning Director:
Martin Ramos
Senior Planner:
Rebecca Harris
Planner:
Matt Bataclan
Director of Business Affairs:
Linda Daubson
Senior Business Affairs Manager:
Laura Drabkin
Talent Payment Manager:
Mirielle Smith
Senior Traffic Manager:
Jerry Neill
Production Company:
HSI
Director:
Brendan Malloy
Director:
Emmett Malloy
Executive Producer:
Roger Zorovich
Producer:
John Hardin
DP:
Tim Hudson
Stock Footage Research:
Stalkr
Editorial:
Whitehouse Post
Executive Producer:
Joni Williamson
Producer:
Jonlyn Williams
Editor:
Charlie Harvey
Assistant Editor:
Devon Bradbury
Post EFX:
Carbon
Executive Producer:
Marlo Baird Kinsey
Creative Director:
Chris Noellert
Flame:
Chris Moore
Flame:
Pete Mayor
Flame:
Michael Vaglienty
Graphic Design:
Ryan Wehner
Associate Producer:
Nick Vassil
Music:
Beacon Music
Sound Design:
Barking Owl
Final Mix:
Lime Studios
Mixer:
Rohan Young

See more credits

Genre
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