Gatorade: Bryce Harper VR Experience Behind the Scenes

360-Degree Video Meant to Be First of its Kind Athletic Experience

Published on Sep 16, 2015

Editor's Pick

Gatorade is trying to give fans a new point of view -- like how to stare down a Major League fastball -- as part of a new virtual reality effort. The campaign features Washington Nationals star Bryce Harper and seeks to put fans in his shoes as he steps to the plate.

The campaign -- which will be supported with paid digital advertising -- merges real-action video with computer-generated imagery in an effort to portray the sound, view and feel of a Major League Baseball at-bat. The video can be watched on YouTube 360 from a computer or mobile device but is better experienced in true VR using Google Cardboard, Oculus or another headset.

Gatorade used a 14-camera rig to create the video, shooting action from multiple angles to enable the 360-degree experience. In an attempt to make the video more lifelike, crowd noises are blended with Mr. Harper's internal monologue -- what he is thinking as he gauges every pitch fired his way. The brand uses so-called "binaural audio" that "picks up and records audio in the same way it sounds when a person speaks," according to Gatorade.

Check out how the campaign was made in this behind the scenes film from effects company The Mill and read the full story on

Rate this Ad

You must be registered to rate this ad.
Please or Register Now


Sep 16, 2015
Virtual Reality Production:
The Mill

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.