Creativity

Gatorade Celebrates the Power of 'Hard Work' in Musical Spot

TBWA Enlists Dwayne Wade, Serena Williams, Derek Jeter and Robert Griffin III

Published on Dec 26, 2013

Editor's Pick

If there's anything that might inspire you to head to the gym to work off your Christmas dinner, it might be this rousing new spot for Gatorade. Created out of TBWA, "Cadence" is a catchy call-to-action for athletes everywhere as Dwayne Wade, Serena Williams, Derek Jeter and Robert Griffin III all celebrate the power of hard work, via clapping and the sound of weights being slammed down, baseballs being hit, and ropes being skipped over. @RadicalMedia's Josh Melnick and Xander Charity direct.

The spot will break on the BCS Bowl Games in January.

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About

Credits

Date
Dec 26, 2013
Agency:
TBWA
Client:
Gatorade

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