Cam Newton Reboots for a New Season in Gatorade's Football Spot

Ad Aired During Last Night's Opening Game

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Editor's Pick

Cam Newton is everywhere at the moment, at the start of the new NFL season. As well as battling a forest in a symbolic spot for Under Armour, here, in an ad for Gatorade, the Carolina Panthers player is reflecting on his bad end to last season and rebooting for a new one. Set to the classic gospel song "This Little Light of Mine," the spot includes some fairly harsh commentary about Newton from last year's Super Bowl defeat by the Denver Broncos but ends on a note of hope as he gets a new haircut, suit and a fresh start. (Sadly, the Broncos defeated the Panthers last night in their rematch, as the spot aired.)

Steve Trout at NFL Films directed, for TBWA/Chiat/Day Los Angeles.

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About

Credits
Date
Sep 08, 2016
Agency:
TBWAChiatDay Los Angeles
Chief Creative Officer:
Brent Anderson
Client:
Gatorade
Executive Creative Director:
Renato Fernandez
Creative Director:
Douglas Menezes
Senior Copywriter:
Parker Adame
Senior Art Director:
Matt Paterno
Director of Production:
Brian O'Rourke
Senior Producer:
Tim Newfang
Managing Director:
Jerico Cabaysa
Brand Director:
Robyn Morris
Brand Manager:
Erika Buder
Associate Brand Manager:
Frank Santos
Group Planning Director:
Scott MacMaster
Group Planning Director:
Martin Ramos
Planning Director:
Abigail Weintraub
Planner:
Matt Bataclan
Director of Business Affairs:
Linda Daubson
Business Affairs Manager:
Mirielle Smith
Talent Payment Manager:
Ryan Lizama
Production Company:
NFL Films
Project Management Director:
Kennie Smith
Director of Cinematography:
Hank McElwee
Director of Project Management:
Alan Brown
Senior Project Manager:
Kelly Viseltear
Senior Project Manager:
Michele Amos
Director:
Steve Trout
Line Producer:
Claudio Kuhn
Editorial House:
Whitehouse Post
Executive Producer:
Joni Williamson
Senior Producer:
Jonlyn Williams
Editor:
Julia Bute
Senior Colorist:
Chris Pepperman
Editor:
George Pilhuj
Editor:
Mike Lavancher
New Media:
Peter Locke
Production Company:
Framestore
Executive Producer:
James Razzal
Head of Production:
Bethan Thomas
VFX Producer:
Rachel Mariscal Creasey
Flame Artist:
Bruno De La Calva
2D Artist:
Josh Guillaume
Music/Sound Design/Mix:
Beacon Street Studios
Composer/Arranger:
Andrew Feltenstein
Composer/Arranger:
John Nau
Executive Producer:
Leslie DiLullo
Sound Design/Mix:
Rommel Molina
Senior Producer:
Kate Vadnais

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