Creativity

Kevin Durant Has a Nightmare in Latest Gatorade Spot

TBWA/Chiat/Day taps into player's fear of coming in second

Published on Mar 25, 2013

Editor's Pick

Competition is a circle of hell -- you keep trying to beat the person who is your biggest foe, while he tries to beat you back. TBWA/Chiat/Day and MJZ director Rupert Sanders capture that relentless drive in this energetic spot for Gatorade, starring Kevin Durant having a really bad nightmare and using that to begin a hardcore training session, aided by the energy drink brand. But as it turns out, his success is another player's worst nightmare.

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Credits

Date
Mar 25, 2013
Agency:
TBWA/Chiat/Day Los Angeles
Chief Creative Officer:
John Norman
Client:
Gatorade
Global Creative Director:
Brent Anderson
Global Creative Director:
Jayanta Jenkins
Associate Creative Director/Writer:
Gustavo Sarkis
Associate Creative Director, Art Director:
Renato Fernandez
Associate Creative Director, Art Director:
Guto Araki
Executive Producer:
Sarah Patterson
Producer:
Katie Lambrecht
Producer Assistant:
Garrison Askew
Production Company:
MJZ
Director:
Rupert Sanders
President:
David Zander
Executive Producer:
Kate Leahy
Producer:
Laurie Boccaccio
Editorial:
Rock Paper Scissors
Executive Producer:
CL Weaver
Head of Production:
Angela Dorian
Editor:
Kirk Baxter
Post Effects:
The Moving Picture Company
Music:
Amber Music
Sound Studio:
Lime Studios
Sound Design:
Barking Owl

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