Soccer star Abby Wambach will play her final match Wednesday -- and if she gets her way, fans will never talk about her again.
In a Gatorade campaign, Ms. Wambach is urging people to "forget me" so that that the game of soccer can move forward. "Forget the medals won, the records broken and the sacrifices made," she says in one ad. Because "I want to leave a legacy where the ball keeps rolling forward, where the next generation accomplishes things so great that I am no longer remembered."
To signal that she is serious, Ms. Wambach plans to deactivate from all social media on Wednesday, at 12 p.m. ET, before her last game with the the U.S. Women's National Team in New Orleans.
The ad is by TBWA/Chiat/Day and will run on TV during the U.S. game against China, which is airing tonight on Fox Sports 1. Gatorade will also run the spot on its digital channels.
Read more about the campaign on Adage.com.