Soccer Pro Abby Wambach Wants Fans to Forget Her in Gatorade's Farewell Campaign

Athlete to Deactivate Social Media Before Her Final Game on Wednesday

Published on

Editor's Pick

Soccer star Abby Wambach will play her final match Wednesday -- and if she gets her way, fans will never talk about her again.

In a Gatorade campaign, Ms. Wambach is urging people to "forget me" so that that the game of soccer can move forward. "Forget the medals won, the records broken and the sacrifices made," she says in one ad. Because "I want to leave a legacy where the ball keeps rolling forward, where the next generation accomplishes things so great that I am no longer remembered."

To signal that she is serious, Ms. Wambach plans to deactivate from all social media on Wednesday, at 12 p.m. ET, before her last game with the the U.S. Women's National Team in New Orleans.

The ad is by TBWA/Chiat/Day and will run on TV during the U.S. game against China, which is airing tonight on Fox Sports 1. Gatorade will also run the spot on its digital channels.

Read more about the campaign on Adage.com.

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About

Credits
Date
Dec 16, 2015
Agency:
TBWA/Chiat/Day Los Angeles
Client:
Gatorade
Production Company:
SOCIETY
Director:
Zia Mohajerjasbi
Editorial Company:
Whitehouse Post
Editor:
Martin Leroy
Category
Industry
Genre
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