Gatorade: G Equation

The mathematics of sweat.

Published on

Editor's Pick

TBWA/Chiat/Day L.A.'s new Brazilian ACDs, Renato Fernandez, Guto Araki and Gustavo Sarkis, make their mark with this nice visual for Gatorade. It uses the details of Kevin Durant's actual exercise routine, as well as his fueling habits, to create this equation of sporting talent.

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About

Credits
Date
Mar 06, 2013
Agency:
TBWA/Chiat/Day Los Angeles
CCO:
John Norman
Client:
Gatorade
Global Group Creative Director:
Brent Anderson
Global Creative Director:
Jayanta Jenkins
ACD:
Renato Fernandez
ACD:
Guto Araki
ACD:
Gustavo Sarkis
Art Director:
John Figone
Art Director:
Paulo Cruz
Print Producer:
Kerri Sparkman
Senior Art Producer:
Anna Willman
Photographer:
Josh Withers
Category
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