Creativity

Gatorade: G Equation

The mathematics of sweat.

Published on Mar 06, 2013

Editor's Pick

TBWA/Chiat/Day L.A.'s new Brazilian ACDs, Renato Fernandez, Guto Araki and Gustavo Sarkis, make their mark with this nice visual for Gatorade. It uses the details of Kevin Durant's actual exercise routine, as well as his fueling habits, to create this equation of sporting talent.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

Credits

Date
Mar 06, 2013
Agency:
TBWA/Chiat/Day Los Angeles
Chief Creative Officer:
John Norman
Client:
Gatorade
Global Group Creative Director:
Brent Anderson
Global Creative Director:
Jayanta Jenkins
Associate Creative Director:
Renato Fernandez
Associate Creative Director:
Guto Araki
Associate Creative Director:
Gustavo Sarkis
Art Director:
John Figone
Art Director:
Paulo Cruz
Print Producer:
Kerri Sparkman
Senior Art Producer:
Anna Willman
Photographer:
Josh Withers

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.