Creativity

Gatorade G2: Float

The G.O.A.T.'s words come to life.

Published on Mar 12, 2010

Editor's Pick

Muhammad Ali's famous quote comes to life in this new spot for Gatorade's G2, directed by Smuggler's Adam Berg.

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About

Credits

Date
Mar 12, 2010
Agency:
TBWA/Chiat/Day Los Angeles
Client:
Gatorade
Global Director of Media Arts:
Lee Clow
Chief Creative Officer:
Rob Schwartz
Group Creative Director:
Jimmy Smith
Creative Director:
Jayanta Jenkins
Creative Director:
Donna LaMar
Copywriter:
Donna LaMar
Copywriter:
Steve Howard
Art Director:
Jayanta Jenkins
Executive Producer:
Sarah Patterson
Assistant Producer:
Sofia Akinyele
Assistant Producer:
Danielle Tarris
Director of Business Affairs:
Linda Daubson
Business Affairs Manager:
Abilino Guillermo
Art Producer:
Dogan Dattilo
Production Company:
Smuggler
Director:
Adam Berg
Executive Producer:
Patrick Milling Smith
Partner:
Patrick Milling Smith
Executive Producer:
Brian Carmody
Partner:
Brian Carmody
Executive Producer:
Lisa Rich
Executive Producer:
Allison Kunzman
Head Of Production:
Laura Thoel
Producer:
Emma Wilcockson
Editorial:
The Whitehouse
Post Producer:
Justin Kumpata
Editor:
Paul Hardcastle
Post Production:
The Mill/Los Angeles
Managing Director:
Ben Hampshire
Producer:
Enca Kaul
Lead Flame:
Giles Cheetham
Sound Design:
Lime Studios
Sound Design:
Rohan Young
Telecine:
Mark Gethin-MPC

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