Creativity

Lionel Messi chases his dreams in Gatorade's gorgeous animated World Cup film

Buenos Aires animation house Gizmo worked on film with TBWA/Chiat/Day L.A.

By Alexandra Jardine. Published on Jun 06, 2018

Editor's Pick

Gatorade has made a touching animated short telling the lifestory of Argentinian soccer legend Lionel Messi, debuting to coincide with the World Cup.

The four-minute film, by TBWA/Chiat/Day, was animated by Buenos Aires studio Gizmo, with Ema Verruno, Flamboyant Paradise (duo Javier Lourenço and Antoine Quairiat) and Nico Presas as directors.

It tells the story of Messi from babyhood, when he kicks away his tears, to his boyhood in Argentina, where he shows early promise but suffers a big setback after being told he has a growth defect. However, he is visited by an adult vision of himself who tells him not to give up on his dreams. He goes to on play for Barcelona, but has both ups and downs on his way to becoming a top player; at one point, the child version of himself appears and reminds him to keep dreaming big. (He's also, briefly, seen chugging down a can of Gatorade.)

The film ends with Messi dreaming of a World Cup win for Argentina.

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Credits

Date
Jun 06, 2018
Client:
Gatorade
Agency:
TBWA/Chiat/Day Los Angeles
Chief Creative Officer:
Renato Fernandez
Global Creative Director:
Doug Menezes
Global Creative Director:
Mark Peters
Associate Creative Director:
Bruno Acanfora
Associate Creative Director:
Ariel Abramovici
Director of Production:
Brian O'Rourke
Executive Producer:
Guia Iacomin
Senior Producer:
Kaitlin Moore
Associate Producer:
Jack Cutler
Managing Director:
Jerico Dig Cabaysa
Brand Director:
Robyn Morris
Brand Manager:
Gabi Marino
Brand Manager:
Spencer Audet
Group Planning Director:
Scott MacMaster
Group Planning Director:
Martin Ramos
Junior Planner:
Ryan Hagen
Director of Business Affairs:
Robin Rossi
Talent Payment Manager:
Kevin Castro
Senior Traffic Operations Manager:
Judy Brill
Media Agency:
OMD
Animation Company:
Gizmo
Director:
Ema
Director:
Flamboyant Paradise
Director:
Nico Presas
Executive Producer:
Andrea Bacigalupo
Executive Producer:
Ema Verruno
Production Manager:
Eva Amuchastegui
Production Manager:
Daniela Kisinovsky
Production Manager:
Sol Fernández
Production Manager:
Agustina Rossito
Production Coordinator:
Rocio Perez Lascano
Sound Recording Coordinator:
Marcela Cardenas
Production Assistant:
Agustina Moya
Production Assistant:
Rocío Kancepolski
CG Supervisor:
Max Rocamora
Storyboard:
Julio Azamor
Storyboard:
Ivan Lublinsky
Animation Supervisor:
Rafael Jimenez
Layout Artist:
Chris Granados
Layout Artist:
Marco Di Monaco
Layout Artist:
Martin Lapetina
Animator:
Chris Granados
Animator:
Mauro Serei
Animator:
Pablo Lorenzo
Animator:
Sebastian Buitrago Carmona
Animator:
Ivonne Isla Solther
Animator:
Eugen Sasu
Animator:
Carolina Delgado
Animator:
Yuri Perrini
Animator:
Steven Arango
Animator:
Federico Gimeno
Animator:
Jorge Favian
Animator:
Fregoso Ramos
Animator:
Oscar Burgos
Animator:
Alex Figueroa
Cloth Simulation:
Santiago Furlong
Character Modeling:
Laura Serna
Character Modeling:
Sofía Gariazzo
Character Modeling:
Diego Rudnitzky
Set & Props Modeling:
Martin Girgenti
Set & Props Modeling:
Pablo Focareta
Set & Props Modeling:
Lautaro Schipizza
Set & Props Modeling:
Marco Di Monaco
Rigging:
Eduardo Núñez-Melgar
Rigging:
Felix R. Cuevas
Rigging:
Anderson Augusto
Characters Texturing & Shading Artist:
Laura Serna
Characters Texturing & Shading Artist:
Sofía Gariazzo
Characters Texturing & Shading Artist:
Luis De Gennaro
Characters Texturing & Shading Artist:
Diego Rudnitzky
Characters Texturing & Shading Artist:
Pablo Bellozas
Characters Texturing & Shading Artist:
Mauricio Fernández
Characters Texturing & Shading Artist:
Pedro Sciammarella
Sets & Props Texturing & Shading Artist:
Pedro Sciammarella
Sets & Props Texturing & Shading Artist:
Alejandro Ghio
Sets & Props Texturing & Shading Artist:
Luis De Gennaro
Sets & Props Texturing & Shading Artist:
Pablo Focareta
Sets & Props Texturing & Shading Artist:
Marco Di Monaco
Sets & Props Texturing & Shading Artist:
Lautaro Schipizza
Visual Development, Lead lighting & Supervisor Lighting Artist:
Paolo Tano Giordana
Visual Development, Lead lighting & Supervisor Lighting Artist:
Pedro Sciammarella
Visual Development, Lead lighting & Supervisor Lighting Artist:
Alejandro Ghio
Visual Development, Lead lighting & Supervisor Lighting Artist:
Juan Ignacio Casale
Visual Development, Lead lighting & Supervisor Lighting Artist:
Mauricio Fernández
Visual Development, Lead lighting & Supervisor Lighting Artist:
Marco Di Monaco
Visual Development, Lead lighting & Supervisor Lighting Artist:
Mariano Mendoza
Visual Development, Lead lighting & Supervisor Lighting Artist:
Luis De Gennaro
Characters Design:
Flavio Greco Paglia
Characters Design:
Fernando Sawa
Characters Design:
Pablo Romanos
Characters Design:
Ariel Anabitarte
Color Key, Illustration & Matte Painting Artist:
Flavio Greco Paglia
Compositing Artist:
Ignacio Arevalo
Compositing Artist:
Daniel Perez
Compositing Artist:
Andres Chouhy
Compositing Artist:
Paolo Tano Giordana
Compositing Artist:
Pedro Sciammarella
Compositing Artist:
Alejandro Ghio
Compositing Artist:
Juan Ignacio Casale
Compositing Artist:
Mauricio Fernández
Compositing Artist:
Marco Di Monaco
Compositing Artist:
Mariano Mendoza
Compositing Artist:
Luis De Gennaro
Visual Effects Artist:
Gui Marquez
Visual Effects Artist:
Santiago Furlong
Editor:
Andrés Boero
Editor:
Andrés Randy
Editor:
Montero Bustamante
Graphic Design:
Josefina Llano
Graphic Design:
Gaston Mojo Duranovich
Sound Design:
Stimmung
Executive Producer:
Kristina Iwankiw
Sound Designer:
Gus Koven
Assistant Sound Designer:
Nick Tuttle
Music:
Search Party
Music Producer:
Meghan Currier
Composer:
Nicholas Wright
Composer:
Benny Reiner
Mixing:
Lime Studios
Executive Producer:
Susie Boyajan
Audio Mixer:
Mark Meyuhas
Audio Assistant:
Ben Tomastik

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