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Gatorade: Jordan

What saved Jordan in the 1997 playoffs

Editor's Pick

You know what helped power Michael Jordan through his epic 1997 playoff performance, even though he was afflicted with untimely flu symptoms? The film doesn't lie in this Gatorade spot, out of TBWA/Chiat/Day Los Angeles, one from a new campaign in which famous coaches recall how sports stars were able to "Win from Within," with a little help from the green stuff. Also featured are U.S. Olympic swimming team coach Gregg Troy, on Olympic medalist Ryan Lochte.

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About

Credits
Date
Feb 29, 2012
Agency:
TBWAChiatDay Los Angeles
Client:
Gatorade
ECD:
Patrick O'neill
Global Group Creative Director/Art Director:
Brent Anderson
Global Group Creative Director/Writer:
Steve Howard
Global Creative Director/Art Director:
Jayanta Jenkins
Associate Creative Director/Art Director:
John Figone
Associate Creative Director/Writer:
Gregg Clampffer
EP:
Sarah Patterson
Producer:
Molly Tait
Executive Business Affairs Manager:
Lisa Lipman
Business Affairs Manager:
KK Davis
Group Planning Director:
Scott MacMaster
Planning Director:
Lydia Kim
Worldwide Managing Director:
Nick Drake
Management Supervisor:
Chris Asahara
Sports Marketing:
Lexi Vonderlieth
Music Supervisor:
Michael Gross
Production Company:
Chelsea
Director:
Alex Gibney
EP/Partner:
Allison Amon
EP/Partner:
Lisa Mehling
Producer:
Melinda Nugent
Director of Photography:
Darren Lew
Editorial Company:
Lost Planet
EP:
Gary Ward
Producer:
Jaclyn Paris
Editor:
Bruce Herman
Editor:
Victor Brown
Assistant Editor:
Eli Beck-Gifford
Visual FX:
Liquid VFX
TItle Design:
Clint Chang
Post Producer:
Romi Laine
Post Producer:
Terry O'Gara
VFX Lead Artist:
James Bohn
Music:
Beacon Street Studios
Composer:
Beacon Street Studios
Senior Producer:
Leslie DiLullo
Final Mix:
Ravenswork
Final Mix:
Lost Planet LA
Mixer/Sound Designer:
Robert Feist
Producer:
Jaclyn Paris

See more credits

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