Creativity

Gatorade is Forrest Gump of Sports Drinks in Latest Spot

The green stuff is on hand for great moments in sports history in TBWA/Chiat/Day's latest spot

Published on Mar 11, 2013

Editor's Pick

TBWA/Chiat/Day Los Angeles and MJZ's Matthijs Van Heijningen, the director of the celebrated "Bear" for Canal+, team up to relive great moments in sports history with Gatorade. The spot features old footage of famous athletes at some of their finest moments--seamlessly mixed in--courtesy of the Mill and editor with images of the flourescent green drink they celebrated, or quenched their thirst with. The spot also feature a track from musician Jake Bugg, "Path of the Lightning Bolt."

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About

Credits

Date
Mar 11, 2013
Agency:
TBWA/Chiat/Day Los Angeles
Chief Creative Officer:
John Norman
Client:
Gatorade
Global Group Creative Director:
Brent Anderson
Global Creative Director:
Jayanta Jenkins
Associate Creative Director:
Renato Fernandez
Associate Creative Director:
Guto Araki
Associate Creative Director:
Gustavo Sarkis
Executive Producer:
Sarah Patterson
Producer:
Katie Lambrecht
Music Supervisor:
Michael Gross
Assistant Producer:
Garrison Askew
Executive Project Manager:
Karen Thomas
Director:
Matthijis Van Heijningen
Production Company:
MJZ
President:
David Zander
Executive Producer:
Scott Howard
Head Of Production:
Janet Nowosad
Producer:
Betsy Oliver
Editor:
Jono Griffith
Editorial Company:
Union Editorial
Executive Producer:
Megan Dahlman
Executive Producer:
Michael Raimondi
Senior Producer:
Lynn Luckoff
Assistant Editor:
Lola Popovac
Assistant Editor:
Josh Kirchmer
VFX:
The Mill
VFX Deputy Head of Production:
Enca Kaul
VFx Producer:
Will Lemmon
VFX Production Coordinator:
Ben Sposato
VFX Lead Artist:
Bill Higgins
Colorist:
Adam Scott
Stock Researcher:
Susan Nickerson
Executive Producer:
Susan Nickerson
Producer:
Igor Lutz
Sound Design:
Barking Owl
Sound Mix:
Eleven Sound
Mixer:
Jeff Payne
Producer:
Caroline O'Sullivan
Music Licensing:
MEGA
Musician:
Jake Bugg

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