Michael Jordan, Serena Williams and The Mannings Are 'Failures' in Latest From Gatorade

The Theme Is 'Defeat Fuels Victory'

Published on

Editor's Pick

Gatorade's latest ad features a host of famous athletes, but instead of highlighting their successes, it focuses on their defeats.

Themed around the tagline "defeat fuels victory," the spot, by TBWA/Chiat/Day, features Michael Jordan, Peyton Manning, Eli Manning, Serena Williams, JJ Watt, Karl-Anthony Towns, Kyle Schwarber and Matt Ryan talking about the times they were disgraced, demoted or defeated, and how that spurred them on to greater things -- like failing to make the varsity team (Jordan) or being "on the wrong side of the biggest upset in your sport" (Williams.)

Matt Baron of Alldayeveryday directed the spot; it was edited by Cut+Run's Steve Gandolfi and Luc Giddens.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Jun 28, 2017
Agency:
TBWA/Chiat/Day Los Angeles
Chief Creative Officer:
Renato Fernandez
Client:
Gatorade
Creative Director:
Mark Peters
Creative Director:
Doug Menezes
Senior Copywriter:
Guy Helm
Senior Art Director:
Chris Rodriguez
Senior Copywriter:
Chris Juhas
Senior Art Director:
Ben Tolbert
Executive Director of Production:
Brian O'Rourke
Executive Producer:
Guia lacomin
Associate Producer:
Kathleen Ackel
Managing Director:
Jerico Dig Cabaysa
Brand Director:
Robyn Morris
Brand Manager:
Brittany Luhrsen
Associate Brand Manager:
Erin Moffett
Production Company:
Alldayeveryday
Director:
Matt Baron
Executive Producer:
Arrow Kruse
Executive Producer:
Oscar Thomas
Head of Production:
Victoria Curtis
Producer:
Nicola Westermann
Producer:
Andrew Runkle
Director of Photography:
Garrett Hardy Davis
Editorial:
Cut & Run
Editor:
Steve Gandolfi
Editor:
Luc Giddens
Head of Production:
Annabelle Dunbar-Whittaker
Executive Producer:
Amburr Farls
Managing Director:
Michelle Eskin
VFX Studio:
A52
VFX Supervisor:
Stefan Gaillot
VFX Supervisor:
Jesse Monsour
2D VFX Artist:
Cameron Coombs
2D VFX Artist:
Brad Scott
2D VFX Artist:
Enid Dalkoff
2D VFX Artist:
Gurvan Tanneau
3D Artist:
Tom Briggs
Tracking Artist:
Mike Bettinardi
Tracking Artist:
Michael Cardenas
Producer:
Andrin Mele-Shadwick
Producer:
Ashlie Iacocca
Executive Producer:
Patrick Nugent
Executive Producer:
Kim Christensen
Managing Director:
Linda Carlson
Managing Director:
Jennifer Sofio Hall
Color Grade:
MPC
Colorist:
Ricky Gausis
Executive Producer:
Meghan Lang
Producer:
Rebecca Boorsma
Associate Producer:
Elyse Robinson
Original Composition:
Beacon Street Studios
Composer:
Beacon Street Studios
Executive Producer:
Adrea Lavezzoli
Sound Design:
Stimmung
Executive Producer:
Kristina Iwankiw
Sound Designer:
Gus Koven
Final Mix:
Lime Studios
Executive Producer:
Susie Boyajan
Mixer:
Mark Meyuhas
Assistant Mixer:
Peter Lapinski

See more credits

Tags
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age