Creativity

Michael Jordan, Serena Williams and The Mannings Are 'Failures' in Latest From Gatorade

The Theme Is 'Defeat Fuels Victory'

By Alexandra Jardine. Published on Jun 28, 2017

Editor's Pick

Gatorade's latest ad features a host of famous athletes, but instead of highlighting their successes, it focuses on their defeats.

Themed around the tagline "defeat fuels victory," the spot, by TBWA/Chiat/Day, features Michael Jordan, Peyton Manning, Eli Manning, Serena Williams, JJ Watt, Karl-Anthony Towns, Kyle Schwarber and Matt Ryan talking about the times they were disgraced, demoted or defeated, and how that spurred them on to greater things -- like failing to make the varsity team (Jordan) or being "on the wrong side of the biggest upset in your sport" (Williams.)

Matt Baron of Alldayeveryday directed the spot; it was edited by Cut+Run's Steve Gandolfi and Luc Giddens.

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About

Credits

Date
Jun 28, 2017
Agency:
TBWA/Chiat/Day Los Angeles
Chief Creative Officer:
Renato Fernandez
Client:
Gatorade
Creative Director:
Mark Peters
Creative Director:
Doug Menezes
Senior Copywriter:
Guy Helm
Senior Art Director:
Chris Rodriguez
Senior Copywriter:
Chris Juhas
Senior Art Director:
Ben Tolbert
Executive Director of Production:
Brian O'Rourke
Executive Producer:
Guia lacomin
Associate Producer:
Kathleen Ackel
Managing Director:
Jerico Dig Cabaysa
Brand Director:
Robyn Morris
Brand Manager:
Brittany Luhrsen
Associate Brand Manager:
Erin Moffett
Production Company:
Alldayeveryday
Director:
Matt Baron
Executive Producer:
Arrow Kruse
Executive Producer:
Oscar Thomas
Head of Production:
Victoria Curtis
Producer:
Nicola Westermann
Producer:
Andrew Runkle
Director of Photography:
Garrett Hardy Davis
Editorial:
Cut & Run
Editor:
Steve Gandolfi
Editor:
Luc Giddens
Head of Production:
Annabelle Dunbar-Whittaker
Executive Producer:
Amburr Farls
Managing Director:
Michelle Eskin
VFX Studio:
A52
VFX Supervisor:
Stefan Gaillot
VFX Supervisor:
Jesse Monsour
2D VFX Artist:
Cameron Coombs
2D VFX Artist:
Brad Scott
2D VFX Artist:
Enid Dalkoff
2D VFX Artist:
Gurvan Tanneau
3D Artist:
Tom Briggs
Tracking Artist:
Mike Bettinardi
Tracking Artist:
Michael Cardenas
Producer:
Andrin Mele-Shadwick
Producer:
Ashlie Iacocca
Executive Producer:
Patrick Nugent
Executive Producer:
Kim Christensen
Managing Director:
Linda Carlson
Managing Director:
Jennifer Sofio Hall
Color Grade:
MPC
Colorist:
Ricky Gausis
Executive Producer:
Meghan Lang
Producer:
Rebecca Boorsma
Associate Producer:
Elyse Robinson
Original Composition:
Beacon Street Studios
Composer:
Beacon Street Studios
Executive Producer:
Adrea Lavezzoli
Sound Design:
Stimmung
Executive Producer:
Kristina Iwankiw
Sound Designer:
Gus Koven
Final Mix:
Lime Studios
Executive Producer:
Susie Boyajan
Mixer:
Mark Meyuhas
Assistant Mixer:
Peter Lapinski

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