Cute Kids School Top Athletes (With a Surprise Twist) in Gatorade's Sweet Ad

Pros 'Never Lose the Love' in Spot From TBWA/Chiat/Day L.A.

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In Gatorade's sweet new ad from TBWA/Chiat/Day L.A., top athletes Usain Bolt, Serena Williams, April Ross and Paul George take their training to the max, grunting, frowning and dripping with sweat. Along the way, cute kids who look like mini versions of the pros cheer them on and help to push them to the next level. Turns out the children are the athletes themselves, when they were much younger, and they illustrate the tagline, "The best never lose that love."

Quirky details make the ad especially charming, from Jimmy Durante's "Young at Heart" soundtrack -- to the pipsqueak Usain Bolt who rides atop the runner's training parachute and dances joyfully on the turf as Bolt chugs Gatorade. Rick Famuyiwa of Superprime directed the ad.

The campaign continues online, where visitors can cast votes for which youth athletic charities Gatorade should support.

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About

Credits
Date
Jun 15, 2016
Agency:
TBWA/Chiat/Day Los Angeles
Client:
Gatorade
Executive Creative Director:
Brent Anderson
Worldwide Creative Director:
Renato Fernandez
Creative Director:
Mark Peters
Creative Director:
Gustavo Sarkis
Associate Creative Director:
Doug Menezes
Director of Production:
Brian O'Rourke
Executive Producer:
Guia Iacomin
Senior Producer:
Stephanie Dziczek
Producer:
Lacy Plunk
Associate Producer:
Kathleen Ackel
Managing Director:
Jerico Cabaysa
Brand Director:
Robyn Morris
Associate Brand Manager:
Steve Smith
Associate Brand Manager:
Samantha Sabine
Group Planning Director:
Scott MacMaster
Global Planning Director:
Martin Ramos
Planning Director:
Abigail Weintraub
Planner:
Matt Bataclan
Jr. Planner:
Joe Elliott
Director of Business Affairs:
Linda Daubson
Associate Business Affairs Manager:
Mirielle Smith
Traffic Operations Manager:
Judy Brill
Production Company:
Superprime Films
Director:
Rick Famuyiwa
Executive Producer:
Roger Zorovich
Head Of Production:
Roger Zorovich
Producer:
Salli Zilles
Production Supervisor:
Sally Hanson
1st AD:
Rhonda Raulston
Director of Photography:
Enrique Chediak
Editorial:
Rock Paper Scissors
Editor:
David Brodie
Assistant Editor:
Patrick Tuck
RPS Producer:
Dina Ciccotello
RPS Executive Producer:
Helena Lee
VFX:
EightVFX
Executive Producer:
Shira Boardman
Executive Producer:
Baptiste Andrieux
Head Of Production:
Juliet Tierney
Creative Director:
Jean-Marc Demmer
VFX Supervisor:
Philip Ineno
Flame Lead:
Philip Ineno
CG Lead:
Fred Hopp
CG Artist:
Benjamin Dupin
Coordinator:
Evan Kantor
Coordinator:
Ryan Dahlman
Color:
The Mill
Executive Producer Color:
Thatcher Peterson
Color Producer:
Diane Valera
Colorist:
Adam Scott
Sound Design & Mix:
740 Sound
Sound Designer:
Chris Pinkston
Sound Designer:
A Josh Reinhardt
Mixer:
Stephen Dickson
Executive Producer:
Scott Ganary
Sound Design Producer:
Jeff Martin
Associate Producer (Mix):
Geena Richard
Song:
Young at Heart
Performed by:
Jimmy Durante
Licensing:
Rhino Entertainment
Composer:
Carolyn Leigh
Composer:
Johnny Richards
Publishing:
MPL Communications
Music Licensing:
Mega, Inc.
Founder:
Danny Socolof
VP of Licensing:
Madeline Adami

See more credits

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