Creativity

Gatorade: Package Redesign

The PepsiCo sports drink's new packaging pares down its nameto simply "G." The spot "What's G?&qu

Published on Jan 06, 2009

Editor's Pick

The PepsiCo sports drink's new packaging pares down its nameto simply "G." The spot "What's G?" narrated by rapper Lil Wayne supports the shift.

The low-calorie offering, Gatorade 2, is similarly rendered G2, while flavor names like Fierce and A.M. are reinterpreted as "Bring It" and "Shine On" respectively. Other PepsiCo brands, like Pepsi, Mountain Dew and Tropicana, have also seen package redesigns in recent months.

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Credits

Date
Jan 06, 2009
Client:
Gatorade
Agency:
TBWA/Chiat/Day Los Angeles
Global Director of Media Arts:
Lee Clow
Executive Creative Director:
Rob Schwartz
Design Director:
Erik Miller
Group Creative Director:
Jimmy Smith
Associate Creative Director:
Jayanta Jenkins
Designer:
Jason Fryer
Designer:
Bory Chung
Designer:
Shyam Madiraju

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